Coach has introduced a special Chinese New Year collection spanning ready-to-wear cursive Coach script with a serpentine twist and leather goods finished with snake-like hardware and finishings. Hues of red and metallic gold feature across the collection, ensuring you’ll usher in the Lunar New Year dressed to ring in prosperity and good fortune.

Kate Spade New York embraces the Year of the Snake with an eye-catching collection of ready-to-wear, bags and jewellery. The small Manhattan tote, crafted in smooth leather with a snake-embossed print, is the highlight of the collection, featuring snake-like scales and floral motifs that capture the essence of the Lunar New Year. Meanwhile, the Shining Snake jewellery series is composed of gold and black stones and pearls, across a range of statement earrings, pendants and a wrap ring.

Fendi celebrates Chinese New Year and its centenary with the Fendi Eyes capsule collection, reinterpreting its iconic “monster eye” motif with a playful twist. Women’s highlights include Mini Peekaboo and Baguette bags embellished with inlay detailing, available in striking black, pink, and yellow leather. Men’s pieces feature the Peekaboo ISeeU Small and Baguette Soft Trunk bags crafted in black Cuoio Romano leather, paired with ready-to-wear adorned with bold multicoloured FF logos to reflect the joyful season. The collection also revisits the orchid print, adding a touch of delicate elegance to select women’s pieces.

Giorgio Armani’s Chinese New Year capsule stars global brand ambassador Hu Ge, presenting tailored ready-to-wear pieces adorned with intricate snake-inspired embroidery and graphic designs that embody themes of harmony and reunion. Classic Armani silhouettes are refreshed with subtle details, such as embossed patterns and tonal contrasts, making each piece perfect for both casual and formal Lunar New Year gatherings.

Chloé’s Year of the Snake capsule collection is a masterful homage to the brand’s heritage, refreshing its classic silhouettes like the Bracelet Hobo Bag in a bold Red Flame shade. The ready-to-wear line features the maison’s iconic snake motifs across jackets, silk scarves, printed tees and beanies. Rounding out the collection are the Chloé Snake necklaces and earrings, ensuring every detail is steeped in symbolism.

Tiffany & Co welcomes the festive season with the debut of its auspicious Lock Ruby Pendant, a dazzling piece featuring meticulously handset rubies symbolising good fortune, joy, and prosperity. The Elsa Peretti Snake collection adds further charm with new 18K rose gold designs, including a bracelet and ring that capture the graceful curves of a snake. Adorned with diamonds, these pieces are a vibrant and elegant way to usher in the Year of the Snake.

Infusing modern style into the festive season, Tom Ford’s Chinese New Year Limited Edition collection offers a stylish start to the year. The timeless men’s polo shirt is accented with mother-of-pearl buttons for a refined, gentleman’s charm, while the women’s knit tank top is highlighted with bold metallic buttons for effortless grace. Both are crafted from fine cashmere and silk, rendered in luxurious ivory shades.

& Other Stories celebrates the joy of new beginnings with a capsule collection of classically chic pieces with a modern flair. Highlights include draped satin dresses in luminous pinks and grey, and knits with floral appliqués. Festive accessories play a pivotal role in completing each look from the collection, featuring pearl-encrusted hairpieces, red buckled ballet flats, and sensual snake jewellery.

Swarovski channels the vitality and renewal of the snake with a sparkling collection that includes pendants, bracelets, and earrings crafted with intricate Swarovski Zirconia. The varied selection captures the kinetic energy of a snake in motion, taking forms that coil and transfix in the light.